In the past, generating sales from your business meant involved throwing up a simple website and paying for direct traffic for others to look at blurbs about your products. This strategy made it hard for startups and other brands that did not already have the money coming in or any big-time investors to put up the cash for them. Unless you were a highly skilled digital marketer, you really didn’t know how to generate any organic traffic to your online sites. That was until the birth of social media, and then everything changed.
As the popularity of social media platforms continues to rise, more and more opportunities begin to surface and even out the playing fields for businesses. You don’t have to spend a bunch of cash upfront anymore in order to bring buzz to your business — And no, I don’t mean just use a credit card instead — Now, it is easier than ever for anyone to generate organic FREE traffic to their pages thanks to social media. If you haven’t already noticed by now, every business no matter what industry you can think of is bringing their brand online and making it a priority. The problem is, many of these businesses still just set up a simple page or website for their business and think that putting a virtual “Now Open” sign on the door is going to open the flood gates for all the customers to come in. Unfortunately, it doesn’t work that way.
Social media platforms are no longer used to just share photos of your family vacation or connect with old highschool friends. These busy platforms are now evolving into the way you do business. Every big player in their industry is zoning in on their social media campaigns and strategies. Why? Well it is simple… that’s where all the people are.
Now the question is.. so how do I get these people from my social media to my store/business? Or maybe you create so much value and content for people to see but don’t know how to virtually say HEY COME LOOK OVER HERE AT ALL MY GREAT STUFF! It can get hectic.. seems like every day there is some new social media platform that everyone is using that you must be on to stay relevant. Staying active on all your profiles is difficult enough, and getting everyone to see all of them is even harder.
One of the major tools that everyone can benefit from is creating a social resume. Almost all of us were taught about the importance of the traditional resume when we began to enter the adult world and apply for our first job, but still so many are still sleeping on having their social resume. The social resume can be viewed similarly to a traditional resume in the way that it is used as a tool to let others know who they are and what they’re all about. This is your place to showcase your experience, projects, bio, skills, and really anything you desire for people to know about you. The difference is that a social resume is for the online world and built for optimizing your social media. Having your social resume online front and center comes with many benefits and can be used in a plethora of ways including making it easier for your personal brand or business (online or offline) to be found online.
Nowaday’s people can figure out who you are even while in the shower by using a simple voice command to their smart device like Google Home, Siri or Alexa.
If you do not build your SOCIAL RESUME, you will be leaving your entire life in someone’s else control.
Siri pulls up my alias & my real name!
Alexa & Google Home actually READ IT OUT!
My point is. You need to be active and put yourself online that right way, so people can see what you need them to see about you, otherwise, someone else may do it for you. I have a client who has been a business owner for 30+ years and but never thought it was worth the time, energy, or money to focus on creating an online presence for his brand since he had enough business generated through word of mouth marketing in the past.
I showed him what happens when you google his name.
Instead of looking like the professional business owner that he is, when we typed in his name the first thing that popped up to the top of the results was a court order from a car accident he had back in 2010 from a car accident. In the online world, he really looked more like an irresponsible criminal.
L O L 😅
All in all, it’s time to take this internet thing seriously.
The new era of speedy connections, 5G & LTE mobile & AI voice presence online requires that your website & social resume does not just provide a little information, but OVERDELIVER for your visitors.
The brands that are KILLING it and seeing the most results have the belief that every visitor that comes across their social media profiles is a potential client, just like if that person were walking into their business. By having a social resume they found the missing link to get social media followers from their profiles over to their shopping carts on the business’ website. Think of their Social Resume as the bridge that did that for them.
Once you get your social media visitors to your business website you now have to try and keep them there.
Below are five tips for building your brand online and optimizing your websites to attend to your visitors’ needs. 👀
1. Emails are the internet’s diamonds💎
Without the visitors’ email address, you essentially have no way of initiating further contact. Do whatever it takes to get each and every visitor to provide their e-mail. You can use tools like MailChimp or Hubspot with website & sales funnel platforms like FlyerFunnel, Wix, or ClickFunnels.
Try: Freebies. Free is an awesome incentive. Try providing a free book, subscription, or mini-product. You are much more likely to get contact information from your visitors if they feel like they are getting something in exchange right away.
💥 Speaking about Freebies, you can download my Accelerated Retention Method Note Guide Here ⬇️
Click Here To Download The Free JetSetFly’s #BrainHacking Strategy To Process Infomation 3X Faster Using The Accelerated Retention Method. (FlyerFunnel.com A.R.M Note Taking Worksheet) — http://jetsetfly.co/arm
It’s used to learn and process information 3X faster due to its subconscious programming by embodying the information through a physical experience simulation. 🧠
2. Keep it Stupid SIMPLE 👶
The more convenient it is for your clients to sign up for your product, subscribe, register, etc, the more likely they are to actually do it. So do everything you can to make it the smoothest process.
PS: Use calendar book apps. If you let your potential clients have a sense of control over when they can receive your product, they are more likely to use your services. By letting your visitors book themselves in your calendar, you have eliminated unnecessary back and forth communication and given your visitors more control over their experience.
3. Be a HUMBLE “Show-Off” 🦸♂️
The goal is to demonstrate that you have what your visitors want. Illustrate to them that you have both the expertise and the knowledge to help them.
I always say the easiest way to do this is to find something you are better than most people at and then make sure ALL people are aware of this truth.
Make sure you show off by showing results, transformations, and being a real living breath9ing example of your skillset.
Don’t just talk big game & expect people to trust you. You will just look cocky & come off spammy. Document all your results and the work that led to them.
I use tools like Otter to record all my business conversations, new ideas & as a voice diary. I also use Loom, to record everything I do on my computer (I’m even recording me writing this right now. ); this way so I can look back later and see what led up to me building my billion-dollar internet empire by 33.
Here’s an example of a Loom screen recording video of me doing a walkthrough of my marketing software company, FlyerFunnel.com
PS: Use E-books or Top 10 lists. You want to grab your visitors’ attention in a way that proves to them you are a fantastic resource. You can do this by giving them a glimpse of how much you have to offer.
4. Start Holding Your Customers Hand On The First Date 👩🏻🤝👨🏽
The more you virtually hold your customer’s hand from the lead to purchase decision, the more likely your visitors are to buy. You can’t just put up a virtual “OPEN” sign up online & hop customers will be knowledgeable enough to come to you and buy exactly what they know will solve their problems.
Try: Shopping cart for your service. Even if your product is not tangible (for example, coaching sessions), having a “shopping cart” where visitors can hire you on the spot can make the whole experience more pleasant and profitable.
5. GIVE EM’ ANSWERS TO FREQUENTLY ASKED QUESTIONS ❓
Everyone has questions and they will DEMAND ANSWERS and you better give it to them, if you want to DEMAND their customer loyalty. Take advantage of your control over the site by answering some of the most popular questions that might arise from your potential clients.
Bonus Tip: use a tool like Loom combined with FlyerFunnel to upload user-generated feedback, answers, and case studies inside of a private platform. Save yourself time, energy and most importantly build trust with your customer network through #socialproof.
Try: FAQ page or Q&A section on your home page. Again, you want to demonstrate your competence and your attentiveness to the client. By creating a basic FAQ page, you illustrate that you have the ability to empathize with your visitors, those people who need your service.
TAKE THE NEXT STEP WITH AN IN-DEPTH SOCIAL RESUME BUILDING TOOL.
And on a final note, if you want to learn more about how to set up your own social resume Instagram (or any other mobile social platform) without having to start from scratch, but rather using proven concepts from some of the largest influencers and marketers today.
I encourage you to check out www.ClickMyLink.Bio or http://SocialResume.me
Look at their tools and paid softwares that will do the hard part for you and have been tested and proven as well as go much more in-depth in training inside of a motivated community designed to hold you accountable as far as actually creating your Social Resume and evening a professional website from scratch, with the possibility to add funnels that can give your business and brand compounding growth over time.
We open special discounted promotions to register for about once, maybe twice per month for just a few days — so go check it out and get started if it makes sense. Especially if we are having a promotion, there will never be a better time than now.
Find Josh King Madrid here:
JetSetFly https://jetsetfly.co/me can be found on his snapchat @joshkingmadrid & his Instagram @jetsetfly stories daily documenting and highlighting what it’s like to be an up-and-coming business leader, CEO and public figure in today’s digital world.
▶︎ DAILY BUSINESS & MARKETING VIDEOS → youtube.com/c/JoshKingMadridjetsetfly/subscribe